#dolcimomentikinder: una gita alla fabbrica del cioccolato

Ci sono cose dolci nella vita.
Come trovarsi immersi in un bel ricordo e riuscire – anche solo a tratti – a riviverne la sensazione.
Come le amicizie.
Come le belle scoperte
Come incontrare la passione.
Come condividere un bel momento in famiglia.
Come il cioccolato.

Qualche giorno fa mi è capitato di mettere insieme una ricetta con tutti questi ingredienti. Ed è stata proprio una giornata speciale.

kinder1-pullman

Se c’è una cosa che mi manca, quando penso ai tempi spensierati della scuola, è la gita di classe.
La scorsa settimana ne ho risentito il sapore partendo in autobus con la famiglia e alcune amiche: Natalia, Barbara, Cristiana, Laura e Cecilia.
L’occasione è stata quella di visitare la fabbrica del Kinder cioccolato e di assistere alla presentazione del nuovo spot che si potrà vedere in TV a partire dal 22 settembre.

kinder2-vela

Una giornata bellissima che ha avuto il suo aspetto più interessante (ma anche emozionante!) nella visita allo stabilimento ove nascono i mitici prodotti della Casa di Alba.
La fabbrica stupisce per la tecnologia impiegata nella realizzazione dei prodotti e  per come questa riesce di fatto a riprodurre in serie le azioni che ciascuna di noi farebbe per preparare un dolcetto (cioè, io non sarei comunque in grado di fare un Ferrero Rocher, intendiamoci, ma magari voi sì!).

Questo rapporto tra la semplicità degli ingredienti e la sofisticazione tecnologica impiegata per realizzarne a milioni è uno degli aspetti che più colpiscono: due aspetti solo apparentemente in contrasto e che invece sono complementari nel generare prodotti di grande successo.
Naturalmente a fianco delle vampate di golosità che senti nel momento in cui vedi i rubinetti che riempiono di Nutella i vasetti di vetro. E di quella voglia che ti prende di metterti a “bere a canna” o a tuffarti in quell’enorme silos che hai di fronte e che sai pieno di quella crema irresistibile.
Già, perché la Nutella è un altro di quei sapori unici che mi tuffano in un momento nella spensieratezza e gioia legata all’infanzia e all’adolescenza. E non perché io ora abbia smesso di mangiarne, ma perché è il mangiarne senza il pensiero alla linea, che ora mi manca!

Ma se la fabbrica era oggettivamente interessante nei suoi processi produttivi, lo era ancor di più nel sentirsela presentare e raccontare da parte di chi l’ha vissuta per oltre 38 anni. Infatti nel tour dello stabilimento eravamo accompagnati da un ex dipendente che ci esprimeva una grande passione non solo per il lavoro che aveva fatto per anni, ma per la storia che aveva contribuito a realizzare in quella che lui considera una grande famiglia, di cui lui fa orgogliosamente parte.
La forza di Ferreo, a mio parere, sta proprio anche in questo: nel far sentire i suoi lavoratori all’interno di una grande famiglia.

Ricorderò per un pezzo la coinvolgente emozione del racconto dell’alluvione del 1994, di come TUTTI, dagli operai ai dirigenti, si sono dati da fare per ripulire la fabbrica immersa nel fango e dell’orgoglio di essere riusciti, tutti insieme, a farla ripartire dopo solo 5 settimane dal disastro!

La giornata ci ha visto anche assistere alla presentazione della campagna stampa del nuovo spot presentata da Licia Colò e dalla sua piccola Liala, vera creativa della nuova pubblicità! Era la prima volta che mamma e figlia lavoravano insieme e che la piccola Liala era coinvolta in una ripresa televisiva. Direi che la collaborazione ha decisamente funzionato, facendone – da quanto abbiamo potuto vedere in anteprima – il migliore spot recente di Kinder Cioccolato e sicuramente il più “dolce”.

kinder3-colo

E ci ha visto anche protagoniste  sul grande schermo della sala conferenze con i nostri video girati durante l’estate sul tema: Cosa fai insieme alla tua mamma?

kinder4-video

Cliccate qui per vedere una gallery di foto della nostra gita, così potete farvi anche voi un’idea di come abbiamo trascorso la giornata.

Related Posts with ThumbnailsTags: , , , , , ,
Categorie: Lavoro
Feeds dei commenti: RSS 2.0 feed

41 comments

1 Jan { 07.19.14 at 15:49 }

Thanks for the good writeup. It in truth was a leisure account it.
Glance advanced to far brought agreeable from you!
By the way, how could we keep up a correspondence?

2 Ray Ban Cats RB4125 Discount lunette R12 { 08.12.14 at 02:53 }

4 Marigold

3 domain { 09.08.14 at 06:36 }

First off I would like to say awesome blog! I had a quick question that
I’d like to ask if you do not mind. I was interested to find out how you
center yourself and clear your thoughts prior
to writing. I have had a difficult time clearing my
thoughts in getting my thoughts out there. I do enjoy writing however it just seems like the first 10
to 15 minutes tend to be wasted simply just trying to figure
out how to begin. Any ideas or tips? Kudos!

4 Air Jordan Femme New School Noir Rouge { 09.21.14 at 14:08 }

Chris Dispenza, Jayde DispenzaChris Dispenza de Vicksburg, dans le Mississippi, essaie de garder sa fille Jayde Dispenza, 8, éveillé en attendant d’entrer dans un magasin Best Buy à Jackson, Mississippi, vendredi matin, le 23 nov. 2012. Le Dispenza a attendu en ligne pour une couple d’heures avant d’entrer dans le magasin après minuit. (AP Photo / Rogelio V. Solis)

5 giubbino timberland { 09.22.14 at 13:26 }

Moving right along to those cocky little creatures we know as masks, balms and creams. While these guys have definitely got a touch of the Kanyes about them (read: arrogant and self absorbed), they can get away with it they deliver the goods (again, kind of like the Taylor Swift verbal basher himself). There’s nothing quite like a mask to administer a swift kick to the lackluster jugular think instant radiance and general sunglasses required glow. It’s like a giant multivitamin for your face. I’ve been whacking this on after a quick sesh with the pure facial exfoliator for all round deliciousness.

6 gucci uscita autostrada { 09.22.14 at 21:38 }

Terms Related to the Silk RoadReview of C. I. Beckwith’s Empires of the Silk RoadSilk Road Artifacts Museum Exhibit of Silk Road ArtifactsSilk Road Kushans as Intermediaries Between China and Rome on the Silk RoadHow do i make my hair thicker and make it look like there isint just one layer

7 rowery holenderskie { 01.15.15 at 13:14 }

For lunch or dinner you cannot go wrong with Clayton. The bikes are constructed based on a
construction that encloses a main triangle and a paired rear
triangle. The typical mountain bikes for rocky terrains
are heavy enough to be controlled so definitely require expert skills and guidance.

8 Myelectricsmoker.Pw { 02.21.15 at 04:08 }

Due to the consistent quality of Bradley electronic smokers, you can now simply use the smoker using a wire up to 25 feet in total.

9 Larue Strople { 04.10.15 at 16:33 }

I think this is an excellent article on this topic. I look forward to further information. I’m curious how this issue develops.

10 Argelia Mccollom { 04.17.15 at 10:25 }

Extra post, so much interesting for me.

11 baby boomers retirement { 04.19.15 at 16:24 }

My coder is trying to convince me to move to .net from PHP.
I have always disliked the idea ecause of the costs.
But he’s tryiong none the less. I’ve bee using Movable-type on nnumerous websites for about a year and aam worried about switching to another platform.

I have headd excellent things about blogengine.net. Is tnere a way I
can transfer all mmy wordpress posts into it? Any hekp
would be really appreciated!

12 goldbackedira4.wordpress.com { 04.19.15 at 18:14 }

Marvelous, what a wweb site it is! This web site presents
helpful data to us, keep iit up.

13 Naaptol deals { 06.01.15 at 13:35 }

Great post on kids and their favorite chocolate!Please post more articles on this topic.

14 Sapna Delhi { 06.02.15 at 09:17 }

Hey this is very nice post on the youth, I like it and you are doing great great work.

15 Angella Ney { 06.02.15 at 10:26 }

You need to be a part of a contest for one of the highest quality sites on the net. I will highly recommend this website!

16 Ashley Cole { 06.03.15 at 14:22 }

Very good article. I will be experiencing a few of these issues as well..

17 userscripts facebook { 06.06.15 at 11:50 }

I have not checked in here for a while because I thought it was getting boring, but the last several posts are great quality so I guess I’ll add you back to my daily bloglist. You deserve it my friend :)

18 Angel { 06.15.15 at 00:15 }

You need to bee a part of a contest for one
of the most useful sites oon tthe net. I will rechommend this blog!

19 foot { 06.25.15 at 19:03 }

Thanks so much for the post.

20 userscripts { 08.15.15 at 11:23 }

You have observed very interesting details ! ps decent web site . “Sutton lost 13 games in a row without winning a ballgame.” by Ralph Kiner.

21 How to Hack Google Spider { 10.19.15 at 22:23 }

I was pretty pleased to uncover this web site. I want to to thank you for your time just for this fantastic read!! I definitely loved every bit of it and I have you bookmarked to look at new information on your site.

22 hotel in liverpool city centre { 11.23.15 at 20:52 }

My partner and I stumbled over here by a different page and
thought I may as well check things out. I like what I see so now
i am following you. Look forward to looking at your web page repeatedly.

My site hotel in liverpool city centre

23 profile.cheezburger.com { 12.03.15 at 16:03 }

When bought with a discount rate deluxe watch supplier, you
could find some Breitling designs valued luxury holidays in italy (profile.cheezburger.com)
between $2,000 and also $5,000.

24 Http://Www.Nachhaltig.At/Phpinfo.Php?A=Fifa15UltimateTeamHackIosNoSurveyaHrefhttpwww.Blackplanet.Comyour_Pageblogview_Posting.Htmlpid4141915Profile_Id65906281Profile_Namecrowdcheese9User_Id65906281Usernamecrowdcheese9httpWww.Blackplanet.Comyour_Pageblogvi { 12.29.15 at 18:44 }
25 Gena { 02.03.16 at 04:14 }

You need to be a part of a contest for one of the most useful sites online.

I am going to highly recommend this site!

Here is my blog post; garcinia cambogia and green coffee bean free trial
(Gena)

26 サルヴァトーレサントロ SalvatoreSantoro メンズ レザー ジャケット アウター レザー コート 本革 2787 U DIV/ã { 03.31.16 at 03:18 }

Good post. I learn something new and challenging on sites I stumbleupon everyday. It will always be exciting to read through articles from other authors and practice something from other web sites.

27 シャネル CHANEL 長財布 ◆オフホワイト レザー◆定番人気【中古】二つ折り ◆レディース - r29 { 03.31.16 at 17:22 }

Great delivery. Solid arguments. Keep up the good effort.

28 【送料無料】バッグ・小物・ブランド雑貨 レディースバッグ レディース ライム{ 04.02.16 at 11:41 }

I don’t know whether it’s just me or if everybody else experiencing issues with your blog. It appears as if some of the text in your posts are running off the screen. Can someone else please comment and let me know if this is happening to them too? This might be a issue with my browser because I’ve had this happen before. Thanks

29 ナナフォーム Mタイプ(レギュラータイプ) MH13A 【2箱セット】 【500折】 【13-9/10”×10”】【12é { 04.02.16 at 20:04 }

I read this piece of writing fully regarding the comparison of most recent and earlier technologies, it’s awesome article.

30 cheap Web hosting { 04.03.16 at 04:35 }

Fantastic blog you have here but I was curious about if you knew of any forums that cover the same topics talked about here?

I’d really like to be a part of group where I can get suggestions from
other experienced individuals that share the same interest.
If you have any recommendations, please let me know. Thank you!

31 【新同】LOUIS VUITTON ルイヴィトン/ダミエ/ハムプステッドMM/ハムステッド/ショルダーバッグ/ム{ 04.04.16 at 05:54 }

I loved as much as you’ll receive carried out right here. The sketch is attractive, your authored material stylish. nonetheless, you command get bought an nervousness over that you wish be delivering the following. unwell unquestionably come more formerly again as exactly the same nearly a lot often inside case you shield this hike.

32 【北欧のふんわり・あったかブランケット】KLIPPAN/クリッパン ハーフブランケット 動物シã { 04.04.16 at 14:41 }

Hey there, You’ve performed a great job. I’ll definitely digg it and in my opinion suggest to my friends. I’m sure they’ll be benefited from this web site.

33 domain name { 04.05.16 at 03:36 }

I’m pretty pleased to uncover this site. I wanted to thank you for
ones time for this fantastic read!! I definitely loved every part of it and I have
you saved as a favorite to check out new things in your website.

34 dwidaya indonesia { 04.06.16 at 13:58 }

Undeniably consider that which you said. Your favourite justification appeared to be at the web the easiest factor to
remember of. I say to you, I certainly get annoyed even as other people consider issues that they just don’t recognise about.

You controlled to hit the nail upon the top and also defined out the whole thing without having side-effects ,
people could take a signal. Will likely be again to get more.
Thanks

35 nike pas cher { 06.04.16 at 19:17 }

material handling material, stretch wraps etc. Once you are typically service shop looking at regular shipping and transportation items it is quite

36 French open live { 05.07.17 at 11:10 }

I’m pretty pleased to uncover this site. I wanted to thank you for

37 wwwgmail.com { 06.22.17 at 19:47 }

I’m pretty pleased to uncover this site. I wanted to thank you for

38 translate spanish to english { 10.04.17 at 06:15 }

Ci sono cose dolci nella vita.

39 192.168.0.1 { 10.04.17 at 06:16 }

Ci sono cose dolci nella vita…

40 Gmail { 10.17.17 at 18:25 }

I was actually hoping the same quality of article. Let me tell you that your blog absolutely awesome.

41 www.gmail.com { 10.18.17 at 09:27 }

I was actually hoping the same quality of article. Let me tell you that your blog absolutely awesome.

Leave a Comment